What actually makes a company the best book publishing company, or is that just marketing talk?

Quote from Ashley William on 09/09/2026, 5:58 am

Every website I visit claims to be the best book publishing company out there, which honestly makes the phrase feel meaningless at this point since nobody's going to call themselves mediocre. Trying to figure out what actually separates the good ones from the ones just saying the right buzzwords, so I started asking specific questions instead of just reading testimonials.