Why do some Shopify stores get traffic to products but almost none to collections?

Quote from Mario Alvarez on 02/09/2026, 7:12 pm

I’ve noticed something strange with my Shopify store. Some product pages are getting impressions and occasional clicks, but the collection pages barely seem to show up at all.

I’m trying to figure out whether this is a technical Shopify issue, a site structure problem, or just how Google treats collection pages. I was reading about Shopify SEO and came across this: https://equinox.company/service/shopify-seo

Has anyone dealt with something similar? What ended up making the biggest difference for your store?